Enhancing the Effectiveness of English Medium Instruction in Business English Programs: The Case of Economics
ID:157 View Protection:ATTENDEE Updated Time:2020-08-10 13:54:59 Hits:417 Oral Presentation

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Abstract
English Medium Instruction (EMI) has been widely implemented and promoted in Business English (BE) programs as it contributes to improvement of students’ English proficiency and intercultural communicative competence, and internationalization of higher education. However, using English as the language of instruction has given rise to a number of concerns, such as the loss of subject content, inadequate integration of content and language, etc.. To address these concerns, the present study develops an innovative teaching pedagogy, involving language support, collaborative project work, flipped classroom and online learning communities  to improve the effectiveness of EMI.
Using Bloom’s taxonomy of educational learning objectives and EMI as the theoretical framework, the study aims to explore the effectiveness of EMI both quantitatively and qualitatively. It investigates students’ perceptions of Economics, an EMI course in the BE program, in terms of their motivations, learning experiences, learning difficulties and academic achievement. A questionnaire survey is conducted among 200 students in BE program to evaluate the  pedagogy and teaching quality of the course, revealing areas for improvement concerning teachers, students and resources. Based on the findings, suggestions are also proposed to enhance the teaching quality of business English program to realize language and content integration.
 
Keywords
English Medium Instruction; Business English; Economics
Speaker
彭 学敏
广东外语外贸大学南国商学院

Submission Author
学敏 彭 广东外语外贸大学南国商学院
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Important Date
  • Conference Date

    Oct 16

    2020

    to

    Oct 18

    2020

  • Sep 05 2020

    Contribution Submission Deadline

  • Oct 08 2020

    Abstract Submission Deadline

  • Oct 08 2020

    Abstract Notification of Acceptance

  • Oct 14 2020

    Draft paper submission deadline

  • Oct 14 2020

    Draft Paper Acceptance Notification

  • Oct 18 2020

    Registration deadline

Sponsored By
China English Language Education Association
Organized By
Beijing Normal University
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