The 10th International Symposium on Sturgeon (ISS10)

Suggested Title: Cultural Promotion of Caviar and Eastern Practices
Suggested Content: 1) Chinese caviar producers collectively create over 50% of the international market supply. Pioneering companies prioritized quality; newcomers must adhere to this quality-first mindset to continue providing high-quality products to the international market. 2) Prospects and consumption potential of the Chinese market: domestic market growing from scratch, with annual consumption increases; analysis of market capacity and trends. 3) Introduction of caviar culture and product innovation: "Introducing in and going global," adhering to "caviar + X" category innovation, developing products like caviar ice cream, caviar chocolate, caviar mooncakes, caviar cakes, etc., to lower barriers, bring consumers closer, and gradually open new domestic consumption scenarios including business banquets, afternoon tea, weddings, and gifts. 4) Development and brand promotion in emerging markets like Southeast Asia. 5) In Europe, "caviar + champagne" symbolizes the good life; China has created "caviar + Moutai" as a new symbol of the good life. [For the Chinese people, caviar represents not luxury, but an elegant, comfortable, and relaxed lifestyle.]{.mark} 6) ESG practices carried out by leading caviar enterprises like Kaluga Queen: stock enhancement of Amur sturgeon in Heilongjiang, processing farmed fish waste into organic fertilizer for pomelo orchards, promoting employment for rural revitalization, etc.

Caviar；Eastern Practices