The Department of Marketing, Strathclyde Business School is one of the oldest and largest marketing departments in Europe. It has a reputation for impactful research benefiting a wide spectrum of stakeholders, including students, practitioners and policy makers. The department is proud to be home to a vibrant community of researchers who work collaboratively to generate internationally excellent research within and across key areas of marketing discipline.
In creating our theme we were inspired by Glasgow’s recognition of the role of people as being at the heart of any city and its ‘People Make Glasgow’ brand. By making the theme of EMAC 2018 “People Make Marketing” we not only tie our conference to its location but reflect the focus of our department on people who are committed to engaging in cutting-edge research, which can result in tangible benefits for education, business and the wider society. The conference theme highlights the role of people who make rigorous marketing research relevant in an increasingly dynamic and digitalised world. EMAC 2018 provides an opportunity to discuss how people and their research shape the marketing discipline now and prospects for impacting the discipline in the future. We look forward to welcoming you to Glasgow to explore how people make marketing creative and analytical, how people make marketing impactful and relevant, how people make marketing innovative and digital and how people make marketing global.
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Draft paper submission deadline：2017-12-05
The University of Stratheclyde and EMAC invite electronic submissions to the EMAC 2018 Annual Conference scheduled on May 29-June 1, 2018 in Glasgow, U.K.
Before you submit, please make sure that:
• no author information is mentioned on the paper;
• you submit your paper in PDF format (a free PDF converter is offered on this submission page)
You can submit only one paper to a competitive track (Track 1 to 21) as the presenting author. You can however be the non-presenting and non-submitting author of multiple submitted papers. Participation in special session and videography is exempted from the one-presenter limitation.
Please note that there are several submission categories, each with their own specific guidelines. Before you start preparing your submission, please carefully review the relevant submission guidelines.