EDEN Doctoral Seminar on Building Models for Marketing Decisions - European Institute for Advanced Studies in Management

The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing. Students and scholars participating at the seminar

• will be introduced to the model building process and be exposed to its most important steps, including specification, estimation, hypothesis testing and validation

• will be trained in designing and testing descriptive, predictive and normative models

• will be presented real case illustrations of the Marketing Science approach, all borrowed from the faculty’s most recent field experience

• will be exposed to time series analysis