Description

Culture, identity, and language continue to wield considerable influence in Hispanic/Latino-oriented media and marketing even as data capture and advanced analytical techniques develop apace in media industries.  The 7th Hispanic/Latino Media & Marketing International Conference will bring together scholars, media industry professionals, and students to examine these issues and other important topics.  This biennial conference, which has its foundational roots in Texas, will be co-hosted by the College of Media & Communication at Texas Tech University and the Department of Communication at the University of Texas at Arlington.

Three distinctive characteristics of this conference include: active participation by professionals working in Hispanic/Latino media, contributions from U.S.-based and international scholars, and involvement by students from various universities.  These legacies will be sustained with panels and keynote addresses featuring industry professionals, participation by diverse researchers, and special panels, workshops, and career advising sessions for student attendees. 

Schedule

PROGRAM AT A GLANCE

 

THURSDAY, FEBRUARY 21
Opening Reception

7 - 9 p.m.

 

FRIDAY, FEBRUARY 22
General Session

8:30 – 10 a.m.

Expo Hall

10 a.m. – 2 p.m.

Panels & Training  Sessions

11 a.m. – 5 p.m.

2019 Awards Ceremony

5:30 – 7 p.m.

 

SATURDAY, FEBRUARY 23
General Session

8:30 – 10 a.m.

Panels & Training Sessions

11 a.m. – 3 p.m.

Closure Reception

3:30 – 4:30 p.m.

Call for paper

Important Dates

Draft paper submission deadline:2018-06-11

Draft paper acceptance notification:2018-07-16

Call for paper description

List of Topics

Topics of interest include but are not limited to the following categories:

  • Advertising
  • Hispanic/Latino integrated marketing communication
  • Media literacy
  • Children and family marketing
  • Hispanic/Latino marketing
  • Multicultural marketing
  • Cinema
  • History and development of media
  • Ownership, structure and ethics
  • Community relations and non-profit marketing
  • Integrated marketing communication
  • Political communication
  • Consumer media behavior
  • International marketing
  • Radio
  • Diasporas
  • Internet / mobile / social media marketing
  • Technology and innovation
  • Electronic and interactive communication
  • Marketing education
  • Telecommunication policies
  • Emergency communication
  • Mass media and Journalism
  • Television news and entertainment shows
  • Ethics and social responsibility
  • Mass media innovation and creativity
  • “Total US market” marketing

Author guidelines

Submission Guidelines

All papers must be original and not simultaneously submitted to another journal or conference. The following paper categories are welcome:

Competitive Papers

Competitive papers related to the conference theme, broadly construed, must include the following, in a single Word-format file:

1. A cover page including title, all authors’ institutional affiliations, email address and telephone numbers.

2. A 150-word abstract including the paper title.

3. The paper, not exceeding 20 double-spaced pages, excluding tables, figures, notes, and references. This length assumes a font no smaller than 12 points (Times New Roman preferred) and at least one-inch margins.  Papers should follow the guidelines of the Publication Manual of the American Psychological Association (6th edition).  As paper selection will follow a blind review process, the author(s) should not include identifying information in any area of the paper other than the cover page.  

The top papers in faculty, student and professional categories will be recognized at the conference based on recommendations by the reviewers, and may be published in a future edition of the International Journal for Hispanic Media.  All competitive papers that comply with the guidelines will be eligible for top paper awards.

Extended Abstracts

Extended abstracts related to the conference theme must provide a clear summary of the paper and its goals, including conceptualization, method, major findings and references.  Abstracts should be 1000 to 1500 words in length, using a font no smaller than 12 points (Times New Roman preferred) and at least one-inch margins on double-spaced pages in a Word-format file.  A cover page including title, all authors’ institutional affiliations, email addresses and telephone numbers must be included.  No tables or figures should appear in extended abstracts, and they will not be considered for top paper recognition or for publication in the International Journal for Hispanic Media (which only publishes full papers).

Panels/Special Sessions

Proposals for panels or special sessions related to the conference theme, broadly construed, must include the following, in a single Word-format file:

1. A cover page including the panel/session title and all participants’ institutional affiliations, email addresses and telephone numbers.

2. A 150-word abstract including the panel/session title.

3. An overview of the panel/session describing the objectives of the panel/session, specific themes to be presented by each panel member, and specific contributions the panel/session would make to the conference.


The entire panel/special session proposal (including cover page and abstract) should not exceed four double-spaced pages using a font no smaller than 12 points (Times New Roman preferred) and at least one-inch margins on double-spaced pages.

Profession-Oriented Sessions

As noted in the overview above, the Hispanic/Latino Media & Marketing International Conference has a history of encouraging interaction among media scholars and professionals.  To this end, we invite proposals for sessions that focus on industry-related themes. Professional-oriented session proposals must include the following, in a single Word-format file:

1. A cover page including a session title and all participants’ institutional affiliations, email addresses and telephone numbers.

2. An overview of the session describing its objectives, specific themes to be presented by each panel member, and the contributions the session would make to the conference, including its utility for students who are interested in entering the industry.


The entire panel/special session proposal (including cover page and abstract) should not exceed four double-spaced pages using a font no smaller than 12 points (Times New Roman preferred) and at least one-inch margins on double-spaced pages.

Committee

  • Ken Wilkinson, Chair
  • Julian Rodriguez, Chair
  • Enrique P Becerra Submission Director

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Contact information

  • Julián Rodriguez
  • julian.rodriguez@uta.edu
  • 1 (817) 272-7040
  • Kent Wilkinson
  • kent.wilkinson@ttu.edu.

Sponsored By

  • University of Texas at Arlington
    Texas Tech University
    College of Media & Communication
    Thomas Jay Harris Institute for Hispanic & International Communication