Call for paper 〔OPEN〕

My Submissions

Registration 〔OPEN〕

My tickets


The Business School, University of Jammu is delighted to announce the International Conference on the theme “Strategic Marketing Initiatives in Emerging Markets” in collaboration with North American Society for Marketing Education in India (NASMEI) on March 15-16, 2019.

Call for paper

Important date

Abstract submission deadline
Draft paper submission deadline
Draft paper acceptance notification
Final paper submission deadline

Conference Tracks

Academicians, research scholars and industry practitioners engaged in the field of marketing with respect to the Emerging Markets and related fields are invited to contribute original research papers (both empirical and conceptual) and case studies on the theme “Strategic Marketing Initiatives in Emerging Markets”. The conference tracks are only indicative and any research that addresses the main theme of the conference is welcome.

  • Analyzing Consumption Patterns
  • Technology and Innovation
  • Customer Relationship Management
  • Branding Strategies
  • Services Marketing
  • Digital Marketing
  • Social Media Marketing
  • Marketing Communication
  • Retailing
  • Rural and Agribusiness marketing
  • Green Marketing 
  • Bottom of the Pyramid Marketing
  • Supply Chain Management
  • Integrating Functional management for strategic gains
  • Return on Marketing


Submission Guidelines:

  • Contributors are invited to submit the extended abstract of their paper in the form of 1000-1500 words indicating purpose, research methodology, findings, and research implications. Atleast five keywords should be provided. 
  • Submissions must be original (not being considered for publication elsewhere) in standard format (double column, single-spaced, 10-pt font, Times New Roman).
  • Individual and multiple authors are welcome to contribute.
  • Once the submission is accepted, at least one of the authors must register and present at the conference. 
  • Receipt of all manuscripts will be acknowledged. 
  • Each submission will be blind reviewed for technical merit and content.
  • The first page of the manuscript should be the title page. It should contain the title of the manuscript and the name, designation and affiliation of the author along with the address, phone/fax number and email address of each contributor. 
  • The second page should contain the manuscript title and the abstract.
  • All the figures and tables should appear at the end of the manuscript. They should be properly numbered in Arabic notation and bear appropriate title and labels. 
  • The full paper submission should normally be of 6000-7000 words including figures and tables typed in double space and printed in 12-point font on A-4 size paper with 1 inch margin on all four sides.
  • References should be placed at the end of the manuscript after the figures and tables. The references should mention only those sources, which are cited in the text of the manuscript
  • Major headings should be left justified and bold with one line above and one line below the heading to separate it from the text. 
  • Authors are advised to follow APA Style of referencing throughout the manuscript.
  • For any other communication, authors can write to Conference Convener at 
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Important Date
  • Conference Date

    Mar 15



    Mar 16


  • Jul 31 2018

    Abstract Submission Deadline

  • Aug 30 2018

    Draft Paper Acceptance Notification

  • Nov 10 2018

    Draft paper submission deadline

  • Nov 10 2018

    Final Paper Deadline

  • Dec 31 2018

    Early Bird Registration