Call for paper 〔OPEN〕

My Submissions

Registration 〔OPEN〕

My tickets


he 22nd AMS World Marketing Congress (WMC), cosponsored by the University of Edinburgh Business School, will take place July 9 - July 12, 2019.  A rigorous academic program focuses on enlightenment.  The academic program is blended with an enlightening social program as well.

If you are interested in being considered to participate in the program as a session moderator or in some other way, please contact Tina or Mary now. Deadline for submission is Oct. 1, 2018; and registration information will be available on the website in December 2018.


Program Chairs

Arrangements Chair

Call for paper

Submission Topics

Advertising and Integrated Communication

  • Anand Kumar, University of South Florida, Tampa, USA -

Big Data and New Marketing Analytics

Branding and Product Management

Business-to-Business Marketing

Children and the Marketplace

Consumer Behavior

Consumer Culture: Interpretive Perspectives

Corporate social responsibility, ethics, environmental and green marketing

Cross-Cultural, Multicultural and/or International Marketing  

Digital Marketing

Distribution and Supply Chain Management

Entrepreneurship and Innovation

Financial Services Consumers and Marketing

Fashion and Luxury Marketing

Food Marketing and Consumption

Healthcare Marketing

Marketing and society, not-for-profit marketing, charity marketing, bottom-of-the-pyramid marketing

Marketing Education

Marketing in Emerging Markets 

Marketing Research: Methods, Measures, and Analytics

Marketing Strategy

  • Leyland Pitt, Simon Fraser University, Canada -  

  • Vida Morkunas, Lulea University of Technology New Product development and Innovation, Sweden - 

New Product Development and Innovation

Personal Selling and Sales Management

Pricing and Customer Value

Relationship Marketing/CSR/Customer Loyalty/CLV

Retailing (Online/Offline) 

Services Marketing

Social Media Marketing

Wine and Tourism Marketing

  •  tbc 

Special Sessions

Doctoral Colloquium

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Important Date
  • Conference Date

    Jul 09



    Jul 12