The 22nd COTA International Conference of Transportation Professionals (CICTP 2022)

with the popularization of Internet，technology is increasingly accepted, and the full support of the local governments to cross-border industrial, cross-border e-commerce has been developed rapidly, however, the development of cross-border e-commerce is restricted to a certain extent by the infrastructure of cross-border e-commerce logistics, distribution costs, and difficulties in returning and exchanging goods, Therefore, in order to integrate capital flow, information flow and goods flow in cross-border e-commerce logistics more effectively, make information transmission more efficient and punctual, reduce operating costs and improve operating efficiency, all enterprises form 4PL cross-border e-commerce logistics alliance, this paper proposes four profit distribution strategies based on the idea of cooperative game: The contribution distribution strategy based on Shapely value, The profit distribution strategy based on the unequal power status of the alliance，The profit distribution strategy under the structure change in the alliance，The Profit allocation strategy based on risk-taking, Through reasonable benefit distribution mechanism, the alliance can run stably for a long time.