Workshop 12: Utilizing IBM Design Thinking to Know Your User and Make Iteration Goals

Level

Advanced Training

Speaker

Steven Chiang,  Lead senior UX designer, IBM.

Language

Chinese

Time

Friday June 9th, 2017, 3:00-6:00 pm

Background Information

From the kick off moment, to the pre-research of the product development, to the product launching moment, the whole team usually doesn’t stop to chase time at all. However, do you still remember what get you started?

Outline

Understand - Explore - Prototype - Evaluation.

Participants will learn

Understand the core concept of IBM Design Thinking. Learn how to utilize IBM Design Thinking to capture the real user needs and thus transfer it into product design.

Targeted Audiences

People who works for the research, technology and management in car product strategy planning, car development planning, car innovation design, marketing, product service and user experience